CDA Datenträger Albrechts GmbH is launching data media in fluorescent colours just in time for the GamesCom trade fair. The POPdisc is intensely luminescent, a captivating design feature that attracts lots of attention.

In combination with an appropriate packaging solution, the POPdisc can be used to highlight games right at POS. Games publishers in particular are always seeking new and individual design options to boost sales of individual games. The POPdisc is made of specially-pigmented polycarbonate that has an intense luminescence generated by ambient light. This property can really make the label print stand out and can even be combined with other innovative CDA label printing processes, such as relief printing. The POPdisc is available in green, yellow, orange and red. The colour serves not only to attract attention, but can also be used as an authentication feature. The POPdisc is available as CD and DVD and can be printed in the 17 to 118 mm area allowing the label design to be optimised. As well as offset and screen printing, the label can be printed in near-photo quality using HD printing. Special effects can also be achieved through targetted partial sputtering of the data medium.

The POPdisc can be supplied in all conventional CD and DVD packaging. However, as you would expect CDA also offers many other individual packaging solutions to meet every "special" customer requirement. A wide variety of copy protection methods are available to protect intellectual property.

Contact: CDA Datenträger Albrechts GmbH
Contact: Dr. Nicolaus Hettler
Tel.: +49-(0)3681-387 - 0
Fax: +49-(0)3681-387 - 216
Email: Nicolaus.Hettler@cda.de